Digital Marketing KPI Calculator

Calculate key performance indicators and compare planned vs. actuals.

Campaign Data Input

Campaign Flight Dates

Campaign Start Date:

Campaign End Date:

Reporting Data Range

Reporting Start Date:

Reporting End Date:

Planned Campaign Data (Full Flight)

Impressions (Planned):

Clicks (Planned):

Media Spend ($) (Planned):

Conversions (Planned):

Leads (Planned):

Revenue ($) (Planned):

Actual Campaign Data (for Reporting Range)

Impressions (Actual):

Clicks (Actual):

Media Spend ($) (Actual):

Conversions (Actual):

Leads (Actual):

Revenue ($) (Actual):

KPI Results & Pacing

CPM

Planned

N/A

Actual

N/A

CTR

Planned

N/A

Actual

N/A

CPC

Planned

N/A

Actual

N/A

CPA

Planned

N/A

Actual

N/A

CPL

Planned

N/A

Actual

N/A

ROAS

Planned

N/A

Actual

N/A

CVR

Planned

N/A

Actual

N/A

Digital Marketing KPI Calculator

Campaign Data Input

Campaign Flight Dates

Reporting Data Range

Planned Campaign Data (Full Flight)

Actual Campaign Data (for Reporting Range)

KPI Results & Pacing

CPM

CTR

CPC

CPA

CPL

ROAS

CVR

Campaign Pacing Details

Pacing Status: